The Lexy Show: Fashion That Gives A Damn

Not Buying It: Unpacking the Magazine Exposing Fashion’s Spin

Lexy Silverstein Season 9 Episode 3

What happens when you take the language of glossy fashion magazines, mix it with culture criticism, and point it straight at the industry’s most eye-watering contradictions? That’s the energy behind Not Buying It — a print + digital magazine that calls out greenwashing, fast fashion hypocrisy, and the marketing spin the mainstream media often lets slide.  

In this episode, we speak with the founders behind Not Buying It to explore how they remix the magazines of our girlhoods — complete with hot takes, quizzes, agony aunts, and “Oh Major Greenwashing” moments — to dissect fashion, sustainability, and culture with sass and substance.  

We’ll dig into:

  • Why they launched a magazine Big Fashion doesn’t want you to read
  • How Not Buying It blends satire, real critique, and community storytelling
  • What it means to call out culture without cynicism
  • The role of independent media in shaping how we think about conscious consumption

Whether you’ve ever felt overwhelmed by sustainability messaging or just tired of surface-level marketing, this conversation will give you a sharper lens — and maybe make you smile while doing it. Press play if you’re ready to expose the green sheen and rethink the stories brands want you to buy.