When Materials Become Climate Solutions with Pure.Tech

In this episode, I sit down with Pure.Tech, a materials technology company taking a fundamentally different approach to air quality and sustainability, by changing the materials themselves.

Pure.Tech develops nature-inspired technology that can be embedded directly into everyday materials such as paints, paper, textiles, and polymers. Once integrated, these materials actively neutralize harmful air pollutants over time, without requiring electricity, filters, maintenance, or behavioral change.

Instead of treating sustainability as an add-on, Pure.Tech builds it into the foundation of products and spaces, turning surfaces and materials into continuous, passive contributors to cleaner air. This approach has the potential to help industries reduce emissions at scale, improve indoor and outdoor air quality, and rethink how sustainability shows up in design, manufacturing, and infrastructure.

We dive into how this technology works, where it’s already being applied, and what it could mean for the future of fashion, materials, and climate innovation. If you’re curious about how sustainability can be embedded into the things we already use every day, this conversation offers a glimpse into what’s next.