The Lexy Show: Fashion That Gives A Damn
I think we need to make people care. What does this mean for them.
The clothes in your closet may be affecting your health, polluting your water, and funding a system built on exploitation -- and the fashion industry is counting on you not connecting those dots. The Lexy Show: Fashion That Gives a Damn is the podcast that asks the questions fast fashion brands hope you're too busy to ask. Each week, host Lexy Silverstein breaks down the real cost of what we wear -- from toxic chemicals and greenwashing to secondhand shopping, slow fashion, and sustainable style that actually works. Whether you're thrift shopping for the first time or already deep in the conscious consumer world, you'll learn why what you wear matters more than they want you to think. New episodes every week.
The Lexy Show: Fashion That Gives A Damn
Haute Talk with Aldo Sollazzo | When Materials Become Climate Solutions with Pure.Tech
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What if the materials around us could do more than reduce harm and actually help clean the air?
This week on The Lexy Show, Lexy talks with Aldo Sollazzo, CEO of PURE.TECH and a technologist working across material science, computational design, robotics, and advanced manufacturing. Aldo’s work focuses on building the connections that allow promising scientific discoveries to move beyond the laboratory and become practical solutions used by real industries.
Aldo explains how PURE.TECH developed a mineral-based material that can be incorporated into textiles, paint, paper, polymers, and other surfaces to capture pollutants including carbon dioxide, nitrogen oxides, and volatile organic compounds. He shares why the company spent years testing and validating the technology before attempting to scale it, and why certifications and measurable results matter when separating genuine innovation from greenwashing.
Lexy and Aldo also discuss the difference between inventing a new material and creating the infrastructure needed to bring it into the market. Aldo explains why PURE.TECH shifted from selling its own consumer products to partnering with manufacturers and brands that can integrate the technology into what they already produce. The conversation also explores fashion’s ability to turn individuals into ambassadors for new ideas and why collaboration between scientists, designers, businesses, and consumers is essential.
Listen to the full episode, subscribe to The Lexy Show, and follow PURE.TECH to learn how everyday materials could become part of the solution to air pollution.
Social Media
PURE.TECH Instagram: @pure.the.tech
Website: pure.tech
If you enjoyed this conversation, be sure to subscribe to The Lexy Show, leave a review, and share this episode with someone who's ready to make more mindful choices for themselves and the planet. For more information visit https://lexysilverstein.com/
lex_aldo
lexy: [00:00:00] Welcome to the Lexi Show Fashion that gives a damn. This week I'm joined by the CEO of Pure Tech. Please share me in extending a warm welcome to Aldo Zo. How are you doing?
aldo: Constantly, I have people asking me, I don't understand what you do because you do textile, then you do brand planning, then you do 3D printing, then you do, uh, fashion.
And at the certain point I say like, okay guys, I'm gonna subdivide everything. I'm cut, cutting my body in parts so everything can be easily understood. So. What was the role of Pure Tech? Uh, in all this time? Uh, we started Pure Tech in 2017, and then I registered Pure Tech as I separated company in 2022 or 23, so recently, but it was start, it started in 17, 18, more or less the year we spent all this time to validate the material.
Which means, uh, not only to, uh, understand the compatibility at the industrial scale with the different application, but also scientifically speaking, to invest time and resources, uh, bootstrapping because we don't have investors. Uh, so we've been [00:01:00] bootstrapping everything, all the three companies. Uh, the intellectual effort of looking at the future, uh, on an intellectual effort that is, uh, fought on building the, the bridges for the future, you know, not the car.
lexy: Mm-hmm. Uh,
aldo: or how to create the right infrastructure, uh, to generate innovation and connect academia, business creators, uh, and final customers, uh, through a u through a common, uh, cycle, a bridge. Can find me, uh, on Pure Tech for the Instagram of, uh, our company. Pure Tech is also the website. Uh, my personal, uh, Instagram is Al Zo do two L, two Z, double L, double Z.
While you're at it, you can follow me on my socials. My Instagram, TikTok, and YouTube are all my name at Lexi Silverstein. That's LEXY.
Suffer like the color, SCIN. And remember to live a good life and look fucking good doing it.